“It’s In Your Nature” TV campaign for Cabela’s

We are thrilled to debut the 2016 brand anthem and national TV commercial I directed for Cabela’s “It’s in Your Nature.” This spot features real stories of people who have forged a life-long bond with the outdoors. One of the joys of the project was getting to know these avid outdoor enthusiasts and to share their passion on screen—and I wanted […]

Behind The Scenes: A Commercial Campaign With Walls Workwear

I recently photographed a workwear campaign for Walls Outdoor Goods with 2TWO1 agency here in western Colorado. The goal was to capture real-deal images of heavy industry, ranching, high-vis workwear and hunting. During the course of the two-day shoot we worked on a variety of locations, including a cattle ranch, an airport, a metal yard and a high-country hunting zone. Here […]