Cinch Westernwear “Rodeo” TV Commercial Wins A Telly Award

I was honored to learn that the TV commercial “Rodeo” has just won a 2016 Telly Award, for which I was director and DP. The Tellys showcase today’s best film & video productions, and the 60-second Rodeo was selected from among 13,000 entries.


This spot features champion saddle bronc rider Heith DeMoss competing in Ellensburg, Washington, and delves into the anticipation and nerves that accompany a big rodeo. Heith was incredibly gracious to share his time during an intense day of competition.

It was a joy to work with the talented creative director Ryan Johnson of Defy Them All agency and Jill Gechter of Cinch. Thank you both for raising the bar of our collective work! Below is the director’s cut :60 commercial.


We shot another great Cinch TV commercial that week featuring world champion team roper Jade Corkill and his 4-year-old son, Colby. Check out this spot below too!