Photographing 10X’s Edgy Hunting Campaign

For our latest shoot for 10X hunting apparel, the Seattle agency 2TWO1 gave me strict orders: This campaign needs to be edgy; dramatic; and bold. Yes, sir!

It was a fun challenge to craft edgy hunting photographs with the 10X Mossy Oak and Realtree camo clothing — no green screens or studio work, everything shot on location here in my backyard hills. To add mood to the images, we heavily scrimmed the overhead sunlight, used fog machines, and added powerful strobes as cross lights and back lights. We also hired some of the top talent in the business — avid hunters and athletes who got dirty and truly played the part.

Here’s a peak at some of our favorite images from the shoot, and to see more click here.

If you are at the NSSF SHOT Show in Las Vegas this week, stop by the 10X booth to check out the life-size images.

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