My crew and I here at Stableford Studios are excited to share that we have been awarded three Telly Awards for our recent Cabela’s “Disconnect Day” TV commercial campaign!
As a director, it’s a wonderful feeling when a campaign operates on a deeper level — and this Disconnect Day series is truly a heartfelt project to encourage more people to disconnect from their devices and to spend the day outdoors with friends and loved ones.
Many thanks to Bill Davaris and Andrew Ladden for creating this campaign — and to Brandon Beck and Spencer McAdoo at Cabela’s for making the project a reality.
Disconnect Day is a national TV commercial, and here is a 70 second version running in movie theaters nationwide featuring country star Justin Moore singing “What a Wonderful World”:
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Also below is an additional :60 Disconnect Day anthem with clever word plays on social media terms:
I look forward to teaming up with Cabela’s for more powerful work soon!