“It’s In Your Nature” TV campaign for Cabela’s

We are thrilled to debut the 2016 brand anthem and national TV commercial I directed for Cabela’s “It’s in Your Nature.” This spot features real stories of people who have forged a life-long bond with the outdoors. One of the joys of the project was getting to know these avid outdoor enthusiasts and to share their passion on screen—and I wanted […]

Graphis 2016 Photo Annual Gold Award

I am honored that the Graphis 2016 Photo Annual selected my image “The Boxer” as a Gold Award winner. The photo was shot for Canon at the St. Louis ShutterFest with the 50-megapixel Canon 5DS, Canon EF 70-200 and Canon 600 EX-RT Speedlites during a series Speedlite seminars on shooting athletes. Big thanks to Canon for the shoot and to […]

Behind The Scenes: A Commercial Campaign With Walls Workwear

I recently photographed a workwear campaign for Walls Outdoor Goods with 2TWO1 agency here in western Colorado. The goal was to capture real-deal images of heavy industry, ranching, high-vis workwear and hunting. During the course of the two-day shoot we worked on a variety of locations, including a cattle ranch, an airport, a metal yard and a high-country hunting zone. Here […]

Shooting with Josh Duhamel for North Dakota Tourism

This summer I had the exciting opportunity to team up with Hollywood actor Josh Duhamel, who is starring in the soon-to-be-released “Misconduct,” with Al Pacino and Anthony Hopkins, for the 2016 North Dakota Tourism campaign. He and his wife, Fergie, have a stunning 2-year-old boy, Axl, whom Josh kindly brought along for some of the scenes. Josh […]

Photographing 10X’s Edgy Hunting Campaign

For our latest shoot for 10X hunting apparel, the Seattle agency 2TWO1 gave me strict orders: This campaign needs to be edgy; dramatic; and bold. Yes, sir! It was a fun challenge to craft edgy hunting photographs with the 10X Mossy Oak and Realtree camo clothing — no green screens or studio work, everything shot on location here […]

Tyler Directs Cabela’s 2015 Holiday TV Commercial

Family bonds are at the heart of the holiday season, and this year we had the privilege of teaming up once again with Cabela’s to produce and direct this heartfelt holiday spot celebrating family connections and the great outdoors. Below is the 30 second cut and a selection of our behind-the-scenes photos. Happy holidays from […]